Brazilian ladies are renowned for having a positive outlook on life. They love raucous parties and excited dances, are self-assured and vivacious, and easily pass on their unusual joie de vivre to others. Additionally, they are regarded as the most attractive women in the world. But some Brazilian women struggle with sexism, which is a persistent problem.

The goal of this article is to investigate how Brazilian females feel about the Covid-19 crisis. In light of this epidemic, we examined the responses of 5275 Brazilian people to questions about their perceived susceptibility to disease, the gravity of the threat, and their level of fear. We discovered that children’s perceptions of the crisis are influenced by a variety of factors, including their personal and familial circumstances and stereotyped prejudices regarding their tasks.

The idea of a submissive Amelia who upholds her father’s pride and honor, as well as the perception of Brazilian women as immoral, sexually daring, and whimsical, are common stereotypes about them. Additionally, the image of the “malandro brasileiro” ( the cheeky Brazilian ) emerges, which is characterized by laziness, cunning, and a disregard for the law.

The current review identifies six specific stereotypes that influence how Brazilian women are portrayed in advertisements. The study reveals how prejudices are built within their creative decision-making through subjective semi-structured interviews with advertising imaginative practitioners. Brazilian creatives are advised to encourage more fair representations of women in their labor. We contend that preconceptions like Trophy, Sexual Object, and Professional are particularly harmful.

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